Communication in Beijing: A Study Abroad program
University of Utah
May 15 – June 15, 2011
China’s global importance continues to grow exponentially. This is true in terms of economics, but it is also true in other areas, including the environment and culture. As China’s political and cultural capital, Beijing is the best place to experience China’s dizzying transformation and enduring history. This summer program would provide students a rich, multifaceted experience in China. Since this would not be a language-based experience, the program would be open to students not planning on learning Chinese. We are offering two 3 credit courses: Strategic Communication and Media Campaigns. These courses are useful for students interested in environmental campaigns, social media, public relations, advertising, political campaigns, and mass media. Specifically, these courses would be beneficial to majors in Communication, Business, Political Science, Asian Studies, and Environmental Studies. Since China is an economic power, Beijing is awash in strategic communication and media campaigns. By living in Beijing students will be immersed in Beijing’s exciting media environment, which includes Chinese and international public relations/advertising companies and environmental NGOs. Through our contacts in Beijing, we will arrange for students to learn both on-site and in the classroom from strategic communication professionals and environmental activists. The program will be hosted on the beautiful campus of China’s renowned Beijing University.
We will enhance students’ class experience through cultural outings, including visiting the Great Wall, the Forbidden City, the Summer Palace, Beijing Opera, the Olympics Bird’s Nest, the ancient Tanzhe Mountain Temple, and the many parks around Beijing.
The program will be led by Dr. Kevin DeLuca and Dr. Ye Sun and is open to undergraduate and graduate students from across the nation (Cost-$2800).