Intercultural/ Intergroup Communication and Tolerance: My research interests usually involve culture or groupness in some way. In my dissertation (Ariz State Univ, 1994), I investigated how Caucasian Americans perceive the terms “race” and what behaviors they perceive to be “racist.” In various research projects, I am looking at the link between communication behaviors and stereotypes, at cross-cultural understandings of sexual harassment, at communicative strategies in interethnic romances, and at different ethnic perspectives at what constitutes “racism.”
Multidisciplinary Understandings of Culture: In different essays and a 2006 book on the definition of culture (Lawrence Erlbaum Associates), I strive to see how different disciplinary views, as well as different methods and even different assumptions about the world can inform our understandings of the nature of culture and of intolerance, such as racism and sexism.
Latin American Studies: I am also interested in communication in Latin America (Brazil specifically, though Latin America in general) and the social construction of gender, “race,” and nationality in Latin America. With knowledge of both Spanish and Portuguese, I have made presentations on Latin American communication and relationship patterns and taught courses on representation of different identities within Latin American media. I have published essays on the social construction of gender in Brazil and Latin America and done several presentations on the construction of “race,” particularly in Brazil. Recent publications include analyses of identities within Brazilian popular music, especially emerging out of the dictatorship era. I am currently working on projects with Brazilian scholars to study face-to-face microaggressions in Brazil and to study how different musicians, like Milton Nascimento, negotiate race and other identities in popular music.
Selected publications:
Baldwin, J. R. (2027). Microaggressions in Brazil: A new Agenda for Communication Research. In L. Robinson, S. V. Moreira, K. Moles, & J. Schultz (Eds)., Producing knowledge in the field of communication studies: Dialogue and connections across the Americas (pp. 111-131). Emerald.
Aksoy, A., Baldwin. J. R., & Hambo, E. (2026). Echoes of adaptation: Understanding culture shock through music. Communication Teacher.
Baldwin, J. R., & Chidester, P. (2024). Raça in the Music of Milton Nascimento: An analysis of Milton’s voice in “Missa dos Quilombos.” In S. V. Moreira, K. Moles, L. Robinson, & J. Schultz (Eds.), Creating culture through media, communications, literature, culture, and history (pp. 23-41).
Baldwin, J. R., González, A., Brock, N., Chao, C.-C., & Zie, M. (2024). Intercultural communication for everyday life (2nd ed.). Wiley.
Baldwin, J. R. (2023). Riding the waves: Teaching and mentoring international students. In D. A. Trebing & A. Atay (Eds.), Mentoring in intercultural and international contexts (pp. 13-30). Peter Lang.
Baldwin, J. R. (2018). Evolving definitions of culture and intercultural communication for emerging global realities. In W. Jia (Ed.), Intercultural communication: Adapting to emerging global realities: A reader (2nd ed., pp. 27-43). Cognella.
Baldwin, J. R., Chidester, P. J., & Robinson, L. (2017). Countercultural happenings: The performance of revolt in Brazil’s Tropicália movement. In S. V. Moreira, M. Martinez, H. Pait, J. D. Straubhaar, A. C. La Pastina, S. N Joyce, & P. Aguiar (Eds). Brazil: Media from the country of the future (pp. 279-301). Emerald.
Baldwin, J. R., Faulkner, S. L., Hecht, M. L., & Lindsley, S. L. (Eds.). (2006). Redefining culture: Perspectives across the disciplines. Lawrence Erlbaum Associates.
Baldwin, J. R., & DeSouza, E. R. (2001). Modelo de Maria and machismo: The social construction of gender in Brazil. Interamerican Journal of Psychology, 35, 9-29.
Work for CID:
John Baldwin co-translated KC22: Cultural Identity into Portuguese.