In addition to the Facebook organizational page developed several years ago, the Center for Intercultural Dialogue now has a social media presence that includes LinkedIn, Twitter, Pinterest, YouTube, and Google Plus. Nearly all of this activity is due to the efforts of Minh Cao, Assistant to the Director.
Minh also learned the required format to post on Wikipedia – an entry on CID is currently under review and will be described in a post once it is public. [UPDATE: CID is now on Wikipedia as well!]
Several colleagues have asked why a broad social media presence is valuable (and whether it is worth the considerable time it takes). The short answer is that social media permit CID to meet interculturalists on whatever platform they choose to spend their time. A further question might be: are so many people really using social media today? The answer to that comes from the Pew Internet and American Life Project which just posted their Social Media Update for 2013. They conclude:
“Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking sites.”
Substantial thanks are due to Minh for making the CID accessible across multiple platforms in 2013. The goal for 2014 will be to determine what content best fits each of these contexts, and to expand the impact of the CID as a result.
Wendy Leeds-Hurwitz, Director
Center for Intercultural Dialogue