Archana Shrivastava Researcher Profile

Archana ShrivastavaDr. Archana Shrivastava is Associate Professor & Head of the Business Communication Area at Birla Institute of Management Technology, India.  Having worked at various universities and colleges, she has 18 years of research, teaching and training experience. Dr. Shrivastava earned her Ph.D. and M.A. in English literature from Dr. Hari Singh Gour University, Sagar in M.P. She is a Thomas certified professional and can perform Personal Profile Analysis (PPA) and Human Job Analysis (HJA). She is trained to teach “Business English Certificate Course and is also an active member of ABC (Association for Business Communication) and ELTAI (English Language Teachers Association of India).

Her current research and publishing is in the areas of interpersonal communication, cross-cultural communication, listening, leadership, team building, and skill development. She has participated and presented papers in various conferences held in India and abroad. She has authored numerous case studies and research papers published in journals like Emerald, Inderscience and The Case Centre (earlier -European Case Clearing House). She is a recipient of a travel grant awarded by AICTE in 2015 to present her research at Columbia University in New York.

Dr. Shrivastava has more than 18 years of academic experience to teach/train a variety of courses including: Business Communication, Soft Skills, Business Etiquette, Handling Interviews, Presentation Skills, Nonverbal Communication, Audience Analysis, Crisis Communication, Conflict Management, Negotiation Skills, Intercultural Communication, and Effective Listening. She has been conducting trainings and Management Development Programmes (MDPs) for senior executives of several renowned  organizations like NTPC, NHPC, GAIL, IFFCO and Power Grid to name a few. She has also been mentoring and developing students in the area of Soft Skills, especially People Skills.

Selected Publications

Shrivastava, A., & Srivastava A. (2016). Measuring communication competence and effectiveness of ASHAs (accredited social health activist) in their leadership role at rural settings of Uttar Pradesh (India). Leadership in Health Services, 29(1), 69-81.

Shrivastava, A. (2014). Active empathic listening as a tool for better communication. International Journal of Marketing and Business Communication, 3(3/4), 13-18.

Shrivastava, A. (2014). Sustainable development and inclusive growth model for improving organic agriculture in India: A case study on communication and awareness strategies of Morarka Foundation. The Case Centre, Reference number 914-017-1.

Shrivastava, A. (2013). Multi-channel communication tools and their role in growing “snack foods” culture in India. Indian Journal of Scholarship Research, 2(9).

Shrivastava, A., & Bindra, A. (2015). Re-designing organizational communication model of Akosha: An online consumer forum in India to resolve consumer complaints. The Case Centre, Reference no. 315-033-1.

Shrivastava, A., & Midha, M. (2014). Developing softer transferable skills through team activities. The Case Centre, Reference number 314-149-1.

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Author: Center for Intercultural Dialogue

Wendy Leeds-Hurwitz, the Director of the Center for Intercultural Dialogue, manages this website.

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