This is the next of the posters designed by Linda J. de Wit, then in her role as CID intern. The need for clarification between intercultural/ intracultural/ cross-cultural/ international forms of communication has been made obvious by the number of times I’ve been asked to explain the differences. These terms have been discussed at length in many publications; one direct source is:
Leeds-Hurwitz, W. (1990). Culture and communication: A review essay. Quarterly Journal of Speech, 76, 85-96.
The idea to use fruit for the visual explanation of the different terms was Linda’s, and came from proverbs: in English, one is told not to compare apples and oranges; in many other languages, the fruits referred to are apples and pears. The poster thus implicitly refers to the relativist idea that cultures shouldn’t be judged in comparison to others.
Center for Intercultural Dialogue. (2017). Types of cultural communication. CID Posters, 4. Available from:
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