Tag: Marieke de Mooij

The Netherlands 2014

Marieke de Mooij, Wendy Leeds-HurwitzOne of the great pleasures of directing the Center for Intercultural Dialogue is meeting people in person who I have only “met” previously online. A few days ago, I had the opportunity to meet Marieke de Mooij in person, at her home in The Netherlands. She graciously invited me and my 3 traveling companions to visit, fed us an excellent traditional lunch including a wide variety of smoked fishes and other seafood, and recommended which small towns to visit on the drive to and from Amsterdam.

A long-time consultant in cross-cultural communication, Marieke’s books on global marketing and advertising are used around the world. We talked generally about overlaps in our research interests, and especially about her newest book,  Human and Mediated Communication around the World: A Comprehensive Review and Analysis (Springer, 2014). One of her goals in the book is to recombine interaction and media as parts of the study of communication; another is to take a truly global perspective.

My thanks to Yoshi Miike for introducing us last fall!

Marieke de Mooij Profile

ProfilesMarieke de Mooij, Ph.D. (Netherlands), Doctor in Communications, is a retired profesora asociada at the University of Navarre (Spain), worked as a consultant in cross cultural communications, and has been visiting professor at various universities around the world.

Marieke de Mooij

Her research has been focused on the influence of culture on communication, media, advertising and consumer behavior in a broadest sense. Since the 1990s she has analyzed an enormous amount of data on communication and media behavior, including the new media. One of her main conclusions is that globalization does not lead to converging communication behavior. Instead, communication behavior across cultures is diverging instead of converging.

She is the author of several publications on the influence of culture on marketing and advertising and communications. Her books Global Marketing and Advertising, Understanding Cultural Paradoxes (fourth edition, 2014), Consumer Behavior and Culture. Consequences for Global Marketing and Advertising (second edition, 2011), both by Sage Publications (USA and UK) are used at universities worldwide.

A new book on communication theory around the world is published by Springer International (2014): Human and Mediated Communication around the World: A Comprehensive Review and Analysis. This book offers a comprehensive review and analysis of human communication and mediated communication around the world. It challenges the assumption that Western theories of human communication and mass communication have universal applicability. The book covers the influence of culture on interpersonal communication, all sorts of mediated communication and mass communication. It presents communication theories from around the world, incorporating a vast body of literature from north America, Europe, Asia, Africa and Latin America. It also offers an integrated approach to understanding the working of electronic means of communication that are hybrid media combining human and mediated communication.

For more information, and access to publications, see her website.