Do You Speak Social?

Job adsWhat does it mean to “speak social”? And how is it different from face-to-face interaction? This year’s CID Video Competition asks How do social media influence intercultural dialogue? so, presumably, knowing how to “speak social” would be one good beginning point.

“I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social.” -Angela Ahrendts, Senior Vice President of Apple Retail (quoted in Manor, p. 29).

Manor, I. (2019). Public diplomacy and the digital society, in I. Manor (Ed.),  The digitalization of public diplomacy (pp. 29-63). New York: Palgrave Macmillan.


No, I’m not going to answer the question – that’s for those who are putting together videotapes to submit to the competition! I just thought it might be useful as a prompt while you’re working.

Hint: be sure to address both what intercultural dialogue is, and what happens when you use social media to connect to someone of a different cultural group; do not just explain social media! This video competition asks you to combine the two elements.

The CID video competition for 2019 is open for submissions until May 31, 2019. If you have questions, see previously published competition rules, FAQ, and resources. See last year’s winning videos. See the reflection by one winning team on creating their video. Or send an email with a question.

Wendy Leeds-Hurwitz, Director
Center for Intercultural Dialogue

Author: Center for Intercultural Dialogue

Wendy Leeds-Hurwitz, the Director of the Center for Intercultural Dialogue, manages this website.

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