From October 2016 until March 2017, Min He conducted research to learn about the social media subscribers of the Center for Intercultural Dialogue. As CID aims to establish connections between scholars in the field of intercultural communication, the large follower base is of central importance for both the Center and those connected to it.
The study is primarily based on those subscribers for whom enough details could be obtained, amounting to 967 individuals out of the total of 2802 followers CID had across all social media platforms on January 11, 2017 when data collection stopped and analysis began. LinkedIn, Facebook and Twitter were the three major resources for data collection, as they provide the greatest amount of detail about subscribers, either individually (LinkedIn) or as a group (Facebook and Twitter).
The results of the study show that CID has social media subscribers across the globe. The largest single group is based in the USA, but the majority of followers are based in other countries, as the charts below illustrate. The data represent the 967 followers’ countries of residence: in many cases their respective countries of origin are different.
As CID especially aims at serving scholars, it is not surprising that most followers in the subset have substantial education: almost three quarters have completed a master’s degree, and almost 40% a Ph.D.
Not surprisingly, the majority of the followers in the subset are based within academia (58%), with most of the rest being professionals of various sorts (37%). For either group, most persons are active in the discipline of Communication. The following charts show the exact distribution.
Within Communication, the single largest specialization is Intercultural Communication, for obvious reasons.
In conclusion, the study shows that the followers of CID form a large and varied group of persons engaged with intercultural dialogue on different levels. As the CID embraces diversity and integrates multicultural members drawn from around the world into a single network, it builds a borderless online community for scholars and professionals alike. To that end, the CID LinkedIn group has proven particularly appropriate for helping to establish connections.