Presently he serves as the executive chief of Intercultural Communication Research Center of SHNU, and the vice president of China Association for Intercultural Communication (CAFIC). His major research interests are identity negotiation and intercultural competence. In 2007-2008, he won a Fulbright grant and conducted research at the Department of Communication Studies of University of Rhode Island in the US. He has published numerous articles which have appeared in Chinese Journal of European Studies, American Studies Quarterly, World Economics and Politics, Contemporary International Relations, International Survey, China Media Research, Academic Research, and so forth.
His recent books include Identity and Intercultural Communication (I): Theoretical and Contextual Construction (2010, co-edited with Steve J. Kulich), Identity and Intercultural Communication (II): Conceptual and Contextual Applications (2011, co-edited with Steve J. Kulich), Intercultural Communication Theories (2011), Intercultural Adaptation: Theoretical Explorations and Empirical Studies (2012, co-edited with Steve J. Kulich), and Intercultural Communication Competence: Conceptualization and its Development in Cultural Contexts and Interactions (2014, co-edited with Guo-Ming Chen).