Call for Chapter Proposals: Intercultural Public Relations: Realities and Reflections in Practical Contexts. Editors: Lan Ni , University of Houston, Qi Wang, Villanova University, Bey-Ling Sha, California State University, Fullerton. Extended Deadline: April 30, 2020.
The editors are pleased to invite submissions for chapter proposals for a forthcoming Routledge book, Intercultural Public Relations: Realities and Reflections in Practical Contexts. This book is a continuation from their earlier theory book, Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics.
This “practical contexts” book examines how the overall theoretical framework developed in the theory book can have implications to multiple levels of intercultural public relations practices, from training of practitioners to become more interculturally competent, identifying and understanding publics or stakeholders with different cultural backgrounds and identities, building and maintaining relationships with these publics/stakeholders, and managing conflicts with them. These areas represent the most critical functions that public relations and strategic communication contribute to organizational effectiveness and social change: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves.
Contact Lan Ni for details.