International Marketing Officer for China, Directorate of Marketing and Student Recruitment, University of Aberdeen, Scotland, UK. Deadline: 17 June 2018.
The main purpose of this role is to manage and deliver a coherent digital campaign strategy in China, coordinating with colleagues in the International Office, Marketing and IT to create a sector leading institutional identity to aid student recruitment figures. This includes continuing to develop a unique brand identity for the University of Aberdeen in China, integrating marketing activity across multiple Chinese social media platforms, specifically Weibo, WeChat, QQ, Yizhibo and Baidu and developing and maintaining our China focussed web content.
The post holder will be fluent in Mandarin (spoken and written) and have extensive experience of Chinese digital marketing, social media marketing and HE marketing. In addition to brand and profile raising activities, the post will also be integral to conversion, utilising social media to build supportive communities to assist in progressing potential students through the applicant journey. Further, the post holder will also assist in wider recruitment activities which would include participation at overseas fairs and events as well as connecting with our Chinese student community already based in Aberdeen via engagement with our Chinese Society and developing our Alumni engagement and reach.