Marc Hermeking Researcher Profile

Researcher ProfilesMarc Hermeking, Dr. phil., is scientific lecturer in cross-cultural marketing, product development and marketing communications with a special focus on culture & ICT, technical communication and cross-cultural transfer of technology.

Marc HermekingHe is affiliated with the Institute for Intercultural Communication at the University of Munich (LMU), Germany, where he earned his doctoral degree with his inaugural dissertation on the cultural influences on the handling of industrial technology (Kulturen und Technik, 2001). In recent years, he focused on the Influence of culture on all kinds of computer-mediated communication.

Some of his publications are, for example:

(2015). Das Mobiltelefon im Kulturvergleich: Exemplarische Forschungsfelder interkultureller Technik-Kommunikation. In: Banse, G. / Rothkegel, A. (Eds.): Neue Medien: Interdependenzen von Technik, Kultur und Kommunikation (eCulture – Network Cultural Diversity and New Media, vol. 19, pp. 143-161). Berlin: Trafo.

(2013). Kulturelle Aspekte technischer Sicherheit: Interkulturelle Sicherheitskommunikation. In S. Stumpf, E. Schuch & U. Meyer (Eds.), Technik und Kultur: Anwendungsorientierte Beiträge zu einem Spannungsfeld (pp. 51-62). Lengerich: Pabst Science Publishers.

(2012). Cultural aspects of technology and documentation: Contributions from the field of intercultural communication. In A. Rothkegel & S. Ruda (Eds.), Communication on and via Technology (pp. 203-216). Berlin: Mouton de Gruyter.

(2011). Culture, Online Technology and Computer-mediated Technical Documentation: Contributions from the Field of Intercultural Communication. In K. St.Amant & S. Kelsey (Eds.), Computer-Mediated Communication across Cultures: International Interactions in Online Environments (pp. 77-90). Hershey, PA: Information Science Reference/IGI.

(2010). Kultur und Technik: Schnittstellen für die Interkulturelle Kommunikation. In G. Banse G. & A. Grunwald (Eds.), Technik und Kultur: Bedingungs- und Beeinflussungsverhältnisse (pp. 163-178). Karlsruhe: KIT Scientific Publishing.

(2008). Lokalisierung von Webseiten – Interkulturelle Marketing-Kommunikation. MDÜ – Fachzeitschrift für Dolmetscher und Übersetzer, 55(3), 48-53.

(2005, re-issued 2006): Culture and Internet Consumption: Contributions from Cross-cultural Marketing and Advertising. Journal of Computer Mediated Communication, 11(1), 192-216.

(2001). Kulturen und Technik: Techniktransfer als Arbeitsfeld der Interkulturellen Kommunikation. Beispiele aus der arabischen, russischen und lateinamerikanischen Region. Münster/München/New York: Waxmann

See more at his university webpage.

Author: Center for Intercultural Dialogue

Wendy Leeds-Hurwitz, the Director of the Center for Intercultural Dialogue, manages this website.

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