The international “Cross-Cultural Business Conference 2015” has been announced by the University of Applied Sciences Upper Austria. The conference provides an opportunity for lecturers, researchers and practitioners to advance knowledge and discuss latest developments in the field of management and business.This year’s conference at the School of Management in Steyr mainly focuses on the key management subjects of the study program Global Sales and Marketing in an intercultural environment. Moreover, this conference will be carried out in cooperation with the School of Informatics/Communications/Media, chairing two sessions.
Conference Days: May 21-22, 2015
Authors are encouraged to prepare and submit papers for the following sessions:
*Session A: Intercultural Perspectives in Global Business and HR Management
*Session B: Intercultural Perspectives in Global (B2B)Marketing and Sales Management
*Session C: Intercultural Perspectives in Higher Education Research
*Session D: Intercultural Perspectives in Informatics, Communication & Media
Richard D. Lewis, best-selling author of “When Cultures Collide”, will present the keynote address.For more information please download the Call for Papers.Deadline extended to December 7, 2014.
The conference is accompanied by the annual “International Week“, an event where international lectures convey business related topics to our students.