CFP Advertising in Hospitality, Tourism & Travel

“PublicationCall for papers: Special Section of the Journal of Advertising dedicated to Advertising in Hospitality, Tourism and Travel, to be edited by Marla Stafford. Deadline: February 29, 2020.

Advertising is critical to building a brand, attracting new customers, and maintaining loyalty, yet no systematic effort has brought together advertising as an integral part of hospitality, tourism, and travel (HTT) scholarship even though connections could serve to strengthen existing research.

The HTT industry is one of the largest industries in the world, and dominates the service arena… This Special Section intends to extend the subject of advertising to HTT, and explain, in theoretical and practical terms, what it is and what it means for the HTT industry. As the name indicates, the goal is a cross-fertilization of research in advertising and HTT in the broadest sense. By “advertising,” is meant “a message from an advertiser” with the “intention to remind, inform or persuade.”