Creatour.PT Documentary on Creative Tourism (Portugal)

Intercultural PedagogyPrize-winning Creative Tourism Documentary “ – creative tourism in Portugal” is available for classroom viewing. Prepared by the Centro de Estudos Sociais da Universidade de Coimbra, Coimbra, Portugal.

At 38 minutes in length, the documentary is freely available online for viewing, with subtitles in English and in Portuguese, on the CES YouTube channel.

The documentary was developed to provide an inspiring and informative profile of Creative Tourism development in small cities and rural areas, as explored and implemented within the CREATOUR research-and-application project in Portugal. It may be a useful complement for tourism courses, addressing topics such as experiential and cultural tourism, sustainable and responsible tourism, and tourism and rural development.


Creatour: Creative Tourism Dynamics (Portugal)

ConferencesCREATOUR 3rd International Conference: Creative Tourism Dynamics: Connecting Travellers, Communities, Cultures and Places, October 23-25, 2019, Faro, Portugal. Registration open until September 15.

CREATOUR’s third International Conference, Creative Tourism Dynamics: Connecting Travellers, Communities, Cultures and Places will include Charles Landry(UK), Jafar Jafari (USA/Italy), Greg  Richards (Netherlands), Alexandra Gonçalves (CinTurs – UAlg, Portugal) and Nancy Duxbury (CES – UC, Portugal), as keynote speakers. Also noteworthy are the creative tourism showcase, with the participation of the CREATOUR pilots; the public screening of the CREATOUR documentary (director: Nuno Barbosa); and the creative experience with social dinner; among other activities. You can also participate in the post-conference activity “‘Married’ maize porridge: from market to table”, on October 26th, organized by Tertúlia Algarvia (CREATOUR pilot) and activities organized by Loulé Criativo.

CFP CREATOUR: Trends in Creative Tourism (Portugal)

ConferencesCREATOUR 2nd International Conference – Emerging and Future Trends in Creative Tourism, University of Minho, Portugal, 7, 8 and 9th June 2018. Proposal Deadline: 31 January 2018.

The conference is organized within the project CREATOUR: Creative Tourism Destination Development in Small Cities and Rural Areas. The Conference aims to continue the works developed in the first Conference at Curia (May 2017). It will bring together creative tourism researchers with creative tourism networks that will discuss the research and practice of creative tourism.

The project builds on three interlinking dimensions of recent cultural and creative industries development in Portugal: (1) the development of artistic and creative industry hubs (“arts centres” or “creative factories”) in repurposed former industrial buildings or in restored heritage sites in many small cities and rural areas; (2) growing attention to the (re)vitalization and valorization of tangible and intangible cultural traditions throughout the country; and (3) the growth and development (and heightened visibility) of culture and design-related creative products in Portugal.

CFP State of the Art in Creative Tourism (Portugal)

The State of the Art in Creative Tourism
Leading Research | Advanced Practices | Future Trajectories
1-2 June 2017
Coimbra, Portugal

Call for Proposals
Deadline: February 14, 2017

This conference has two aims:
First, to bring together leading creative tourism researchers with creative tourism networks and practitioners to outline “the state of the art” – the main lines of research and key issues in both the research and practice of creative tourism. What is the state of the art within creative tourism research and practice? What are the leading trends and contextualizing influences today? What are the key questions and issues to be addressed going forward?

Second, to inform the development of a creative tourism network – CREATOUR – focusing on small cities and rural areas within the Norte, Centro, Alentejo and Algarve regions of Portugal. We are eager to learn from creative tourism efforts internationally that can advise the network’s development and the array of creative tourism practices to be conducted by the pilot initiatives within CREATOUR.

What is creative tourism?
Creative tourism offers visitors the opportunity to develop their creative potential through active participation in workshops, courses and other learning experiences that are characteristic of the destination where they are taken. Creative tourism allows visitors to deepen contact with the local culture by directly participating in cultural/creative activities and being involved in the creative life of the destination (rather than just displaying creative products, for example). The creative tourism approach allows the destination communities and regions to benefit from significant advantages, and enables artistic and other creative activities to play a driving role in broader socio-economic development.

In the early 2000s, creative tourism emerged as a reaction against “mass cultural tourism” approaches as consumers sought more authentic and engaging experiences and desired to cultivate their own creativity through tourism. Originally, creative tourism referred mainly to active learning experiences, often linked to tangible cultural elements such as crafts, and this stream continues to be vibrant in creative tourism. Added to this, a shift towards a more extensive relationship between tourism and the creative industries is also observed, moving from a focus on specific forms of culture to creative content more generally and the platforms that make the distribution of this content possible. This new wave of creative tourism embodies an approach centred on “contemporary creativity, innovation and intangible content” (OECD 2014: 7), although it may use traditional culture as a source of inspiration. Becoming more than just a new tourism niche, this represents a source of innovation and an expansion of tourism as a whole.

Creative tourism experiences combine different creative content elements and engage with creative lifestyles. Visitors or consumers want to be actively involved in creative experiences and activities. Creative tourism consumers desire to “go where the creativity is” and to directly participate in creation and co-creation activities. They are increasingly playing a co-creation role in the development of creative experiences, sharing knowledge, and contributing skills to the creative experiences. Creative tourism experiences are not only economically valuable, but may stimulate the development of new ideas, products, and services through the interactions, conversations, and co-creation experiences that occur.

Furthermore, creative experiences must be embedded in the destination so that “people have a reason to be creative in a particular place. Destinations have to identify characteristic creative content and activities that connect with the needs of visitors and residents” (OECD 2014: 54). Creative tourism involves collaboration with a wide range of actors to develop “dispersed value networks” (p. 7).

The highest-profile creative tourism platforms are in cities well known as creative centres (e.g., Paris, Barcelona, Santa Fe) or linked with popular films and music (e.g., Lord of the Rings and Wellington, New Zealand; Korean new wave cinema and music, with various sites). However, other initiatives, for example, in Canada and Japan, have been developed from regional or small-town contexts.

Who is organizing?
The conference is organized within the project CREATOUR: Creative Tourism Destination Development in Small Cities and Rural Areas (Desenvolver Destinos de Turismo Criativo em Cidades de Pequena Dimensão e em Áreas Rurais). The overall objective of CREATOUR is to develop and pilot an integrated approach and research agenda for creative tourism in small cities and rural areas in Portugal, developing strong links within and amongst regions. CREATOUR is a national three-year project (2016-2019) funded under the Joint Activities Programme of PORTUGAL 2020, by COMPETE2020, POR Lisboa, POR Algarve and Fundação para a Ciência e Tecnologia.


U Coimbra 3 Job Ads: Creative Tourism (Portugal)

The Centre for Social Studies (CES) at the University of Coimbra has launched calls for 3 employment opportunities as part of the research project “CREATOUR: Creative Tourism Destination Development in Small Cities and Rural Areas / Desenvolver Destinos de Turismo Criativo em Cidades de Pequena Dimensão e Áreas Rurais“:
– Contratação de um/a Gestor/a de Projetos de Investigação
– Research Fellowship
– Post-Doctoral Position

Deadline for applications: 28th October 2016

CREATOUR is an incubator/demonstration and multidisciplinary research initiative, supporting collaborative research processes. The three-year project aims to connect the cultural/creative and tourism sectors through the development of an integrated research and application approach to catalyzing creative tourism in small cities and rural areas.

CREATOUR involves five research centres working with a range of cultural/creative organizations and other stakeholders located in small cities across Portugal in the Norte, Centro, Alentejo and Algarve regions. The project is informed by theoretical and methodological approaches from cultural/creative sector development, tourism, and regional development. It is organized using the key dimensions of support to enhance value for creative sector development [OECD 2014] as a framework: 1) build knowledge and capacity, 2) support content development and link creativity to place, and 3) strengthen network and cluster formation.

Its overall objective is to develop and pilot an integrated approach and research agenda for creative tourism in small cities and rural areas in Portugal, developing strong links within and amongst regions. The project aims to develop a sustainable creative tourism sector to boost tourism in these areas as well as to contribute meaningfully to local cultural vibrancy and holistic development in pilot communities. Building on a twofold approach, CREATOUR intertwines Theory and Experimentation, combining multidisciplinary theoretical and methodological frameworks, cultural mapping, and benchmarking exercises with the development of an array of Pilots, or creative tourism case studies.

CREATOUR combina atividades de investigação e demonstração na construção de uma abordagem integrada ao turismo criativo em cidades de pequena e média dimensão em Portugal. O projeto pretende desenvolver uma abordagem integrada e pilotar uma agenda de investigação centradas no turismo criativo em pequenas cidades e áreas rurais, fortalecendo ligações dentro e entre regiões portuguesas. O projeto alia teoria e experimentação, combinando referenciais teóricos e metodológicos multidisciplinares, mapeamento cultural, e exercícios de benchmarking com a análise de estudos de caso de turismo criativo. Neste contexto, o projeto CREATOUR visa produzir recomendações políticas, dando especial atenção à interação em cluster e à colaboração em rede.

Este projeto é uma iniciativa de investigação multidisciplinar com o formato de demonstração baseada em processos colaborativos, coordenado pelo CES, terá e tendo como parceiros o Centro Interdisciplinar de História, Culturas e Sociedades da Universidade de Évora, o Centro de Investigação sobre o Espaço e as Organizações da Universidade do Algarve, o DINÂMIA’CET-IUL, Centro de Estudos Sobre a Mudança Socioeconómica e o Território do ISCTE-IUL e o Laboratório de Paisagens, Património e Território da Universidade do Minho.

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