This special section of China Media Research invites scholars to submit manuscripts on the theme of “The Belt and Road Initiative (BRI) and Intercultural Communication.” As explained by the Chinese government, this initiative aims to foster economic connectivity and promote the common development of all countries. From the perspective of intercultural communication, the main appeal of the initiative is a new kind of multilateralism and globalization. Accordingly, many related questions deserve our attention: What are the differences between this version of globalization and the past/current one dominated by the West? What are the philosophical and cultural thoughts behind the BRI? What are the Chinese government and businesses doing regarding the BRI? How does the world interpret and respond to the BRI?
We invite scholars to submit original theoretical and empirical research to address the above questions, for the purpose of theory building and contribution to intercultural understanding and practices.