School of Journalism and Media Studies, Rhodes University
Grahamstown, South Africa
31 August – 1 September 2017
SACOMM 2017 CONFERENCE THEME
Locating the power of communication in a time of radical change
The post-truth, and decidedly digital, world is rapidly shifting the way we understand ourselves as media producers and consumers. We see billions of people now with communicative power in their hands actively shaping our world, its politics, its societies, its beliefs and ideas. We see people making their own audiences and speaking directly to them without recourse to the institutions of communication. We see the president of the world’s most powerful nation speak his thoughts and feelings directly to his followers via social media with no filter. Communication institutions of all kinds are being forced to prove their worth and usefulness and account for their methods, particularly when these methods are of the fact-based, verification variety. But media institutions of all kinds are compelled to adjust their social role, to work with and alongside new platforms and to think of their audiences as active and capable of speaking back, or even as competitors. At SACOMM 2017 we shall use the ‘post-truth’ moment as a backdrop against which to explore the idea of the power of communication at this moment in South Africa’s history. As global and local political, cultural and economic antagonisms and modes of resistance are ever-more visibly and quickly processed via the media.
Submission deadline: 15 May 2017.
SACOMM has six different streams:
Media Studies and Journalism
Communication education and curriculum development (CECD)
Communications advocacy and activism (CAA)