In an unusual effort to encourage intercultural dialogue, Momondo, the online flight search company, is giving away 500 DNA kits to discover participants’ genetic background and the places their ancestors came from, and then 17 trips, traveling to those countries.
Here’s what they say:
Let’s Open Our World
“We only have one world, but it’s divided. We tend to think that there are more things dividing us than uniting us. momondo was founded on the belief that everybody should be able to travel the world, to meet other people, and experience other cultures and religions. Travel opens our minds: when we experience something different, we begin to see things differently. To celebrate the colourful diversity of the world, we invite you to join The DNA Journey. We hope it will inspire you to explore your own diversity and discover how you are connected to the rest of the world.”
Win Your DNA Journey
“1. WIN A DNA KIT AND FIND OUT HOW DIVERSE YOU ARE
All you have to do is tell us why you should win a DNA kit (a simple saliva test), by August 16th 2016. If you win a DNA kit, you can take the next step towards winning the journey of your life.
2. WIN A JOURNEY OF YOUR LIFE
When you get your DNA results, shoot a short video of how you react to seeing where you’re from for the very first time – who knows what emotions you’ll capture! Your video is your ticket to winning a journey of your life: a trip to every country you’re from, or a trip to your favourite country found in your DNA.”
The project has been jointly developed with Ancestry, the genealogy company.